Israel lost the public opinion war...

It’s clear that Israel has lost its “global public relations war.” No amount of spin can cover up the genocide it has carried out before the eyes of the world. The U.S., which funds, arms, and provides diplomatic cover to ensure Israel’s impunity, has also lost that public relations war. The global backlash against Israel now includes the United States itself — and Americans are seriously questioning why their government is financing Israel’s genocide.

British statesman Winston Churchill once said, “In wartime, truth is so precious that she should always be attended by a bodyguard of lies.” It is a fact that Palestinians are being subjected to genocide. The shield of lies built by pro-Israel media in the West has failed to hide this truth.

In late July, a report in the Financial Times revealed that during a private conversation with a prominent billionaire Jewish donor, Trump remarked, “My people are starting to hate Israel,” referring even to his own political base. The “truth” was beginning to bite the strongest ally Israel has — the U.S. administration. Within Trump’s largely young base, independent of the Republican establishment, the conflict between “Make America Great Again (MAGA)” and “Make Israel Great Again (MIGA)” had reached a point where it could no longer be concealed. Trump found himself torn between “MAGA” and “MIGA.”

According to a study by Linda J. Bilmes, a professor of public finance at Harvard University, the amount of money the U.S. has funneled to Israel from October 7, 2023 to September 2025 is approaching $34 billion. This figure also includes the costs of operations the U.S. has carried out in the region on Israel’s behalf, especially in Yemen and Iran.

The use of American taxpayers’ money to fund a foreign state’s genocide has sparked backlash among the bases of both political parties. Even some Trump-aligned lawmakers have sharply criticized the fact that, while cuts are being made to healthcare spending for low-income individuals and families in the U.S. budget, Israel’s genocide is being generously funded.

Pressure from global public opinion, the American public, and Trump’s own MAGA base pushed Trump to force Netanyahu into agreeing to a cease-fire. The U.S. and Israel have lost their ability to control the narrative. And both Trump and Israel clearly need to regain that control. Narratives built on deception were waging a war against the nature of truth — and the nature of truth has rejected Israel’s fabrications. In this sense, the cease-fire is also a reflection of the collapse of the narratives pushed by both Israel and the U.S. administration.

It’s no coincidence that Trump recently said, “Bibi (Netanyahu) went too far, and Israel lost too much support around the world. Now I will win all that support back.” On the other hand, Trump’s attempt to act as though he were the head of a private PR firm, trying to restore Israel’s image, looks strikingly odd.

Unconditional, unquestioned support for Israel — no matter what it does — rested on a “bipartisan consensus” in the U.S. That consensus has taken a serious hit. Even mainstream media has stumbled in defending Israel’s narrative. That propaganda machine is bursting at the seams. Israel and its lobby’s cognitive war, psychological manipulation, deception, and perception-shaping campaigns aimed at Western publics have backfired.

The “Zionist ecosystems” supported by Western establishments are crumbling. Just as guerrillas can push back conventional armies, alternative newsrooms and conscientious YouTubers with millions of young followers have punctured the once-mighty façade of mainstream media. Despite pouring enormous sums of money into this war, Zionist billionaires could not prevent the collapse of pro-Israel media’s credibility.

Buying TikTok and some mainstream outlets in the U.S., or paying thousands of dollars per post to star influencers pumping out pro-Israel propaganda, will not help Israel win its “cognitive war.” Pro-Israel media were the legionnaires of an asymmetric cognitive war against the oppressed Palestinian people. But history has always shown that the powerless find ways to resist the powerful.