Türkiye aims to build global brands from its wealth of regional products

Türkiye is launching a strategic initiative to elevate its vast array of geographically indicated regional products into recognized global brands, capitalizing on its position as the world's second-ranked country in such registrations. According to the Turkish Patent and Trademark Office (TURKPATENT), the country has certified 1,794 products whose unique qualities are intrinsically tied to their places of origin, from Gaziantep's 108 registered items to fewer in several eastern provinces.

Focus shifts from registration to branding and value

TURKPATENT President Muhammed Zeki Durak emphasized that while the registration numbers reflect Türkiye's rich agricultural and artisanal diversity, the critical next step is building brand recognition and economic value. "What truly matters is increasing the recognition of these products," Durak stated, outlining goals to expand their economic contribution, deliver greater added value to producers, and raise global awareness of Türkiye's unique regional offerings.

Leveraging products for tourism and exports

Durak highlighted the significant role these products play in shaping tourism, as travelers often seek authentic experiences tied to specific regions. To strengthen commercial potential, TURKPATENT, in collaboration with the World Intellectual Property Organization (WIPO), has begun training programs for producers. Farmers of Edremit and Memecik olive oils have already received instruction on intellectual property, e-commerce, and commercialization, with similar training planned next year for Malatya apricot and Giresun hazelnut producers.

A nationwide heritage with untapped global potential

The nationwide distribution of geographical indications represents a substantial untapped economic asset. The effort aims to move beyond domestic recognition, helping producers access international markets through exports and sophisticated branding. This strategy seeks to transform Türkiye's regional culinary and agricultural heritage into a powerful tool for sustainable rural development and international trade.