Turkish Airlines remains Türkiye’s most valuable brand

Turkish Airlines retained its position as Türkiye’s most valuable brand in 2026, with a brand value of $2.884 billion, according to Brand Finance’s latest annual ranking. The Türkiye 125 2026 report ranked the country’s most valuable brands, with home appliance manufacturer Arçelik second at $1.989 billion, followed by İşbank at $1.243 billion. Automaker Ford Otosan climbed to fourth ($1.037 billion), and Ziraat Bank ranked fifth ($958 million).

New entrants and total value

Thirteen brands entered the ranking this year, including Alfa Solar, Baykar, Celebi Aviation, and Trabzonspor. The combined value of the 125 brands reached $19.6 billion, up from $17 billion last year, marking a second consecutive annual rise. Muhterem İlgüner, Brand Finance’s managing director for Türkiye, told Anadolu that momentum from aviation, defence, financial services, and electronics brands positively influenced the total value.

Renewable energy and global expansion

Renewable energy brands began appearing in the list, and revenue generated in foreign markets made a positive impact. “The expansion, acceptance, and strengthening of Turkish brands abroad reflect positively on their brand values,” İlgüner said. The Turquality support programme, which now supports nearly 500 member brands, was launched to strengthen Turkish brands and monitor their performance. For Türkiye, rising brand values signal growing international competitiveness and help attract foreign investment.