Saltwater fish sells for record $3.2 million at Tokyo's first auction

A 243-kilogram bluefin tuna sold for a record 510.3 million yen ($3.2 million) at the first auction of the year at Tokyo's Toyosu fish market. The winning bidder, sushi chain operator Kiyomura Corp., plans to serve the tuna at its regular price nationwide.
A massive bluefin tuna fetched a historic price of 510.3 million yen ($3.2 million) at the first auction of the year at Tokyo’s Toyosu fish market on Monday. The 243-kilogram (536-pound) saltwater fish, caught off the coast of Oma in Aomori prefecture, was purchased by Kiyomura Corp., the operator of the popular Sushizanmai sushi restaurant chain.
Auction Highlights and Tradition
Kiyomura President Kiyoshi Kimura expressed hope that the tuna would bring good luck and energize customers, stating, "The year's first tuna brings good luck. We hope as many people as possible can enjoy it." Despite the record-breaking bid—the highest since comparable auction data became available in 1999—the company announced it will serve the tuna at regular prices across its locations. The auction, which featured various tuna and drew energetic bidding as well as foreign tourists, is a celebrated annual event where high bids are considered an investment in good fortune and marketing.
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