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The rise of modesty: why minimalism, subtlety, and “quiet luxury” are trending

Ömer Kablan
Ömer KablanYeni Şafak Photographer
09:34, 29/07/2025, Tuesday • Yeni Şafak News Center
The rise of modesty: why minimalism, subtlety, and “quiet luxury” are trending

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There was a time when
luxury
meant
logos so big
they could be seen from space.
Now? The
coolest people in the room
are the
quiet ones
.
The trend?
Subtlety
. The movement?
Minimalism
.
The vibe? Call it
“quiet luxury.”
Look around — the
loud flex is out.

The soft one is in.

Instead of s
creaming for attention
, the new status symbol
whispers
:
I don’t need to prove anything.
A clean
jacket
with no brand name.
A
home with clean lines and no clutter
.
A
lifestyle curated around experiences, not excess
.
But here’s the interesting part: this isn’t just about
fashion
or
interior design
.
It feels like a
cultural shift.
People are
tired of the noise.
T
ired of chasing trends.
Tired of the algorithm
telling them what to want.
Modesty
— in the way we
dress, spend, and even speak
— is becoming
aspirational
.
It’s almost
rebellious
in its own way.
When the world says
“more,”
choosing
“less”
is a
power move
.
When
everything is performative
, staying
understated
is its own kind of
confidence
.
As the
old folks
used to say:
real wealth isn’t in your wallet — it’s in your heart.
And maybe that’s the
quietest luxury
of them all.

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