Ferrari mixes sport with power in new Spider and GTS models
16:24, 09/09/2019, MondayU: Update: 16:34, 09/09/2019, Monday
REUTERS
Ferrari F8 Spider is unveiled during a presentation of two new Ferrari models at an event at the company's headquarters in Maranello, Italy, September 9, 2019.
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Ferrari is set to slow down the roll-out of new vehicles in the coming years and Mediobanca analyst Andrea Balloni predicts more moderate growth in deliveries after a 10.2% increase in 2018 with a high single-digit figure expected in 2019.
"We'll see more sustained growth in Ferrari average selling price," the Milan-based analyst said.
"The real challenge for Ferrari is how far it will be able to push price increases in the coming years".
Ferrari does not change the selling price during a model's life-cycle, normally four to five years. Prices increase only through the introduction of new models, which, in Ferrari's philosophy, always mean better performance than previous ones.
Waiting lists for a Ferrari may be up to 2-1/2 years.
Analysts at Morgan Stanley said last week that they saw Ferrari showing sustainable growth, especially in China, with strong pricing power driving higher average sales prices "and in turn support an increase in margins across its model launches".
Ferrari would continue to return capital to shareholders, Morgan Stanley said, adding his might provide further support to its shares, which have more than tripled in value since they were listed in Milan in January 2016. ($1 = 0.9063 euros)