Sweden’s Muslim-friendly Nuance Party launches campaign video

Sweden’s Muslim-friendly Nuance Party (Partiet Nyans) on Monday released its fundraising campaign video for the 2022 elections, titled “Save Sweden From Becoming Another France,” in a bid to draw attention to rising Islamophobia in the Scandinavian country as the party aims to secure representation for Muslims and minorities.

Nuance Party hopes its campaign ad will raise awareness about the pressing challenges facing Muslims in Sweden as the country grapples with a rising tide of Islamophobia and the growing popularity of right-wing politics.

“We aim to garner support from Muslims mainly in the West, but we also target those abroad as well with our universal message against Islamophobia. Our goal is to stop Sweden from becoming another France,” according to Nuance Party chairman Mikail Yüksel, in reference to the rampant anti-Muslim legislations that are being helmed by the government of French President Emmanuel Macron.

Through this fundraiser, the party hopes to raise 3,000,000 SEK (360,000 USD) to fund its election campaign.

“If just over 3000 people donate around $100 each, then we will easily reach our goal of 360,000 USD,” according to Yüksel.

A party representative previously told Yeni Şafak that Nuance is aiming to target voters in cities such as Malmö, Gothenburg and Stockholm, all of which are home to sizable Muslim populations, in a bid to counter the racist policies of mainstream parties in Sweden.

“We don’t only aim to counter Islamophobia and discrimination. We’re planning to tackle issues such as healthcare, education and rampant crime which directly impact the Muslim community, particularly in the suburbs of these urban centers, which make up almost 8 percent of the population.”

Earlier this year, the Nuance Party became the target of a smear campaign launched by racists in the country aiming to intimidate voters, who received letters containing distorted information about the party’s agenda.